Ebio enterprise living map
Launching a new product and transact with your attracted groups and Council of Many and Wise (8 credits)
Develop, implement and evaluate the marketing strategy for a new venture (4.12) - Core Unit Standard
Specific Outcome Assessment criteria Bridging the Gap Ebio Competency Programme: Information and Examples Organize and Review your competencies
The Process Guides and guide processes cause you to deliver your part in a repeated project. Do e-business and banking. Keep going and do your own with the extended team.
MIT open courseware: Marketing strategy
SO 1 Demonstrate knowledge of marketing concepts applicable to a new venture operation.      
AC 1.1 The concepts product, price, place and promotion are defined in terms of the marketing mix.   Marketing Concepts  
  Marketing Mix
AC 1.2 Key marketing concepts are explained in terms of their implication for own venture.   Market segmentation website  
AC 1.3 Marketing media are compared for advantages and disadvantages for effective products and/or services marketing for own venture.      
AC 1.4 The target market and positioning of own venture is identified and described accurately.      
SO 2 Analyse the product / service with regard to a new venture's target market.   How to researc the market for your product or service  
AC 2.1 Sources of marketing information about similar products and/or services are identified.      
AC 2.2 Competition for the provision of products and/or services is identified in terms of offered services, prices and promotions.      
AC 2.3 External and environmental factors impacting on consumer or customer behaviour are assessed for impact on marketing decisions.      
AC 2.4 The competitive advantages and disadvantages of the product/service are assessed in terms of market analysis.      
AC 2.5 Changes to the product and/or service delivery are identified which would enhance the marketing of the new venture.      
SO 3 Demonstrate an understanding of the market research process and interpret the findings relevant to the new venture.   How to conduct market research  
Biz/ed Market research
AC 3.1 Objectives of planned market research for own venture are formulated.      
AC 3.2 Other studies and published data on the market are analysed in detail.      
AC 3.3 The different techniques and methodology are evaluated and selected for a relevant marketing research topic.      
AC 3.4 Factual information is gathered and interpreted.      
AC 3.5 Recommendations for own venture are formulated using the factual information.      
SO 4 Develop and implement a marketing plan for a new venture.   Developing a Marketing Plan  
How to develop a marketing plan
Marketing strategy
AC 4.1 A Marketing plan is developed to reflect research findings and recommendations for own venture.      
AC 4.2 The marketing plan is aligned to the business plan of own venture.      
AC 4.3 A cost effective mix of marketing methods is reflected in the plan.      
AC 4.4 The marketing plan, based on research, is implemented for own venture.      
AC 4.5 A process to monitor the marketing plan is designed to evaluate if the desired outcomes have been achieved.      
SO 5 Evaluate and modify the marketing plan.   7 Ways to evaluate your marketing plan  
AC 5.1 The marketing plan is monitored for achieving the desired outcomes.      
AC 5.2 The positive, negative and interesting facts of the implementation of the plan are recognized and listed.      
AC 5.3 Possible modifications to the original plans are considered and tested.